Designer Jewelry by Alyona Borochin

DIDAJ brings together colorful coral and pearl, precious and semi-precious gemstones, buffalo horn, and exotic and Italian leathers — finished with intricate beading and micro-pavé. Each piece is designed and crafted with the utmost care and attention by Alyona.

Explore Morse Code in Gems, Bella Italia, Lucky Kanji and the Buffalo Horn Collection — or read Alyona's story.

Inspired by Italy

Golden Venetian light, Mediterranean coral, and baroque pearls — Italy's artistry lives in the Bella Italia collection.

Shop Bella Italia

Testimonials

Lovely Alyona, I just want to thank you so much for the fabulous job you did with my earrings and neckless. They are gorgeous!

Evis Kruta, Italy

My sister in law and I fell in love with all her beautiful jewelry and bought many exquisite pieces, that we continue to wear with pride! We wish her well with all of her endeavors and if you have a chance to see her work you too will be tempted to buy! We wish her well!

Valli Verrocchi, Australia

Alyona made these earrings for me. Every time I wear her jewelry, I feel so amazing. Thank you for making me feel like a Queen. Forever grateful.

Nicole, NYC

I look to many of my life experiences for inspiration. From my fascination with art history, to my observations of nature, I draw upon a wide variety of shapes, textures, and materials, to create something distinctive and exciting.

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